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While the entire Web maybe after Google with signing deals with eBook readers, Google itself is busy with expanding its eBook empire. Presently the big boss in search signed up a deal with Interead, the firm behind the eBook store, COOLERBOOKS. The firm is not only into providing ebooks to the masses but also manufactures eBook readers call COOL-ER, which cost $249 in the U.S and supports 19 formats which include PDF and MP3 format for audio books. This deal is definitely going to give Amazon a hiccup, given that Google is partnering with the many eBook reader manufacturers and rapidly expanding business, but it remains to be seen how successful Google actually is with these proceedings.