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Cashing in on Seth MacFarlane’s successful video campaign called the Calvacade of Comedy, it appears Google is set to flood out more content on its Content Network by name of PopTub. The new feature, unlike the episodic Calvacade would be Entertainment Tonight for the YouTube. I guess the plans are to turn YouTube into a web based TV-channel or to give it a new name WV-Channel (WebVision).

In a statement, Alexandra Levy, director of branded entertainment at Google said:

With ‘Poptub,’ we’re creating an organic destination on YouTube meant to live there for a longer period.

Adopting the branded entertainment program, Poptub would benefit in bringing advertisers to spend on the programs and enable distribution over Google’s model dubbed the hub and spoke. The model amalgamates both YouTube (hub) and the Google Content Network (spoke) to streamline the publisher selection and target audience demographically.

This would invite more publishers to eye YouTube as a potential advertising hub. The partnership that brings forth Poptub include, Google, Embassy Row and Pepsi and the number of subscribers, after a month hover at just over three and a half thousand. Google is petty optimistic stating that the number would shoot as the series gets more exposure and distribution.

Apart from that it offers people like Seth to come out with something better and targeting a much wider audience worldwide. And given the the gigantic number of visitors YouTube has; chances are definitely in favour of turning the current step into a successful one. Let’s just wait and see what and where the success actually ends.