Google sold DoubleClick’s Performics SEM unit to Publicis in August, and apparently, earned $53 million. As we covered the sale of the Performics branch in early August, the stats speak the rest in Google has just-filed 10-Q. The company is one of the central companies in the digital marketing space. DoubleClick Performics is a provider of technological advertising solutions that helps to survive the dot-com downturn and the resulting crash in online advertising spending.
