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May 1 2007

Google Re-brands Personalized Homepage to iGoogle

Bilal Hameed 

iGoogle Logo
Google has re-branded its personalized homepage to iGoogle from the previous Google IG acronym. The announcement was made at the Personalization workshop that was held at Googleplex. Google has also recently re-branded Froogle to Google Product Search.

Jessica Ewing the product manager of Google Personalized Homepage product disclosed during the workshop that iGoogle is the amongst the fastest growing Google products and is now available in 40 countries and 26 languages, with more than 25,000 gadgets been developed for the personalized homepage till now.

Some additional gadgets released during the workshop are:

Google’s Personalized homepage is competing with Yahoo’s Personalized homepage and startups like Netvibes and Pageflakes. Its also an effort to glean more data about user preferences in a bid to serve them relevant search results and ads. The amount of information that Google has about its users is already scary, but Google continues to push the envelope with more offerings.

iGoogle

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