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Once you have made a niche for yourself in the world you can go about doing anything and succeed almost immediately. New York Times reports that Google with its largest contextual advertising network on the web; will hit the web world with the airing of a short show called “Cavalcade�. The man behind its development is Seth MacFarlane, the creator of Family guy.
The plans are to distribute the show over via the countless web-sits running within them the Google AdSense code. This doesn’t mean that it would only run the short cartoon, there will still be pre-roll advertising still available to let the publisher gets his hands at the revenue. The surprising thing here is that Google makes sure that the content is only shown to those who have an interest for Cavalcade; which points in at young users.
There is a great potential at furthering this process, as it offers something for everyone; publishers get to use something far more interesting to replace the text based ads. With the trend of video ads getting more clicks than those based on text, the idea signals great potential at pumping more revenues through the AdSense system; once the system achieves success.
However the issue of concern would be the length of the episodes and if we think over this Google is far more intelligent to calculate the exact length it needs to keep before users click somewhere else. Therefore Cavalcade will offer 50, two minutes shows, short enough to let people watch the whole thing while still crunching in enough ads. Whatever the plan turns out, it sounds pretty interesting, at least there will be no more boring text based ads to drive all life away from browsing.
As in the words of Kim Malone Scott, director of sales and operations for AdSense said:
We feel that we have recreated the mass media.
