This holiday season Google is trying to persuade retail advertisers to buy more ads. With posts on Google’s Retail Ads Blog. A grab from the blog states:
With 5 fewer days between Turkey Day and Christmas, what can retailers do to keep the Thanksgiving Gravy Train chugging along? Like Aunt Petunia’s Pumpkin Pie, keep it coming. Don’t cap your search budgets; if consumers are looking for you, make sure you can be found. Green Monday (12/8) and the Christmas shipping deadlines are fast approaching so communicate these important dates to your customers in your advertisements. Those days will have heavy traffic, so be prepared. Use the Google content network to attract consumers when they are interested. If you have videos, put them up on YouTube (and don’t forget to promote them).
Google also posted Cyber Monday’s paid click stats (now removed):
- Department stores: Paid click volume up 39% year-over-year on Cyber Monday
- Books and magazines: Up 28%
- Comparison shopping: Up 25%
- Sports and fitness: Up 24%
- Home furnishings: Up 14%
- Apparel: Up 9%
