Google’s ambition of “making the world’s ads servable across all forms of digital media” took giant leap forward with the announcement of a deal with Clear Channel Communications, the largest U.S. radio station owner. The Ad giant will now be able to serve 30 seconds ads across Clear Channel’s 675 radio stations.
Google will serve the ads on Clear Channel’s network using its Audio Adsense technology that is a result of integration of Adsense and dMarc broadcasting, a radio ad serving company that Google acquired for $102 million in January last year. The ads could be targeted according to audiences, times and geographies.
Google is rapidly becoming for digital advertisement what Microsoft is for PC Operating Systems, ubiquitous. It has recently launched Google TV ads and has also acquired DoubleClick, a move that has made even the giants to cry “Foul“.
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