Google has just launched a new product called Google Insights for Search, that is primarily designed with advertisers in mind. The product alot of options bundled with flexibility to advertisers and marketers who need to delve deeper into the workings of Search, and user behaviors.

The new product allows users to track search terms across different geographic locations, verticals and time zones. In addition to this users could now search volume patterns and trends by inserting filters that have been newly added and can also see the top related and rising searches.

Another introduction to the lot of features is a heat map that lets users see the most heated searches according to search volume and regional interests. In order to use these insights you need to have a Google account which would further enable you to download the results onto a spreadsheet.

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