Google directs AdWords to your locality as it enables businesses to take advantage of local extensions that lets them expand their campaigns over the network by adding their business address to ads. With this uses can link campaign on AdWords with their accounts and match locations of both the user and the business. The address will be shown along with the text ad and in case no match is found, only the ad will be displayed minus the location. This feature can be turned off and a specific address is generated next to a particular ad, more like a generic one instead of that defined by the user. Google continues to forge in to the online ad market and this step would give companies more reasons to leverage its ad network, giving an even tougher time to competitors.
