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Google has now opened up AdWords to show ads on iPhone and Android mobile platforms, making a big move into mobile advertising space. In order to serve ads on mobile devices, you dont have to have a mobile landing page – the ads could point to web based landing pages. According to the Google Mobile Blog:

You may have seen ads running on the iPhone and G1 already. That’s because Google Search on these devices used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. If you prefer not to show your desktop ads on these phones, you can opt out and show ads only on desktop and laptop computers.