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Google has had acquired quite a lot of companies up late; JotSpot, Blogger, DodgeBall to name a few and quite surprisingly all of them had been flashing up at being leaders in their respective arena. Blogger before 2003, lead the blog platform by a very large scale and since its acquisition in February 2003, it has somehow choked itself up. The reasons for this being; lack of support, no new features and barely enough improvement All this came since it was acquired by Google. That’s just one story of the very many that need to be told but we wont stick to them.

Nik Cubrilovic had reported this and he gave pretty justified reasons as to why this happens to whatever firm Google Acquires. The major thing here is the issue involved at what Google has used to build its empire upon; MapReduce and BigTable both of which are very rarely used by developers in the developer community. The number ranges in a few thousand while other developers, for platforms like .Net Win32 API, Apache, PHP etc are in millions. The result more and more applications can be easily integrated and implemented upon companies running themselves on these technologies.

That doesn’t mean we take away what Google’s technology has given to them; a place in the Web-sphere that makes Google a giant. It has given them speed, efficiency and has cost them barely anything as compared to what they would have to pay the developers. The problem has eventually popped out and that is integrating foreign technologies into Google’s platform. That doesn’t mean foreign technologies can’t be implemented, the problem lies in the fact that by the time such technologies get adapted to the Google environment, the product meets its fate.

What could be done to improve this situation? I would suggest that Google should try and make its platform more open, something which they have been quite hesitant at doing so and I barely find any reason why? If they were to do so, they would have more developers swarming in with technologies that can be directly put up and integrated into Google. But then if it were to do so, the very thing that they have used to build their giant self would be a recipe out in the market; something that s keenly eyed by Google’s competitors.