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The biggest problem faced with bringing everything to the web is that not everyone in the world has access to it. However if things got a bit more simple and marketing could come to the plainest of cell phones that provide the very basic services like text messaging and voice calls the reach can be expanded. Coming over to Google which has most definitely put all the information on the web just a search away, it could go further if it were to capitalize on building up on the cheap cell phone market and provide access to those in the developing nations. Google is set to launch multiple services in Africa associated to SMS which include search via Text messages and a marketplace based on the SMS. Its quite easy to work with, simply enter a a search query and you are responded with results via a text message. You can of course refine your search with keywords. However the Google Trader app appears to be more useful as it lets you post for numerous items on sale or search for a job, all that by using the vary basic SMS feature.