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Sep 25 2008

Google and its love for the ‘beta label’

Sardar Mohkim Khan 

image346 Google and its love for the beta labelRoyal Pingdom has come out reporting about Google and the number of its products that, despite spending too much time out there remain in beta. So does that mean Google’s major releases that include, Gmail, Docs etc still remain un-finished products?

The reports were put forward based on analysis that Pingdom came up after finding that almost 45% of Google’s products remained in Beta. Given Google’s reputation and the success it has had over time, one wonders as to what could the reason be behind keeping their pretty successful products tagged in beta?

image-thumb265 Google and its love for the beta label

Does this analysis include products from Google Labs? They don’t for if those were to be included as well, the number of beta products would exceed more than half of all its products (57% as reported).

Gmail and Orkut are two such features that very rightly deserve to have the beta label struck off them. The two prime products have been in service for more than four years and there haven’t been much complains that  have been voiced by their users.

Why is Google so fond of this beta label? Well maybe it plans to play safe as we know services make an easy run off by saying the service is beta, give us time and thanks for your feedback. More or less using it as a scapegoat. In my opinion, I think it has got something to do with superstitious beliefs, maybe folks at Google think that putting beta next to their service might bring success. Is this possible? Do leave your responses in the comments section.

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