Google Analytics has released a host of new features that makes the analytics far more usable and now enables enterprises to dig deeper into their data. The features include:
- Advanced Segmentation enables you to isolate and analyze subsets of your traffic. It is true on-the-fly segmentation of visits so that you can create powerful filters with a few mouse-clicks.
- Custom Reports are reports you create, save, and edit to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it, by using a drag and drop interface to populate an Analytics report.
- Motion Charts add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how they interact over time.
- The Data Export API enables you to create software programs and applications using all read-only report level data from Analytics. The data exported can be used in any number of ways, such as building custom dashboards, creating data visualizations or interfaces, performing offline analysis, and combining/mashing Analytics data with other data sources.
- Integrated Reporting with AdSense lets AdSense publishers see their revenue and impression data alongside their site traffic data in Analytics. Take This integration will give publishers even more metrics to help them measure visitor activity and the performance of ad units, as well as discover areas of revenue potential on their websites.
The last two features are currently in private beta and will be released gradually, however you can expect to see the first three enhancements in your Google Analytics account soon.
[via Google Analytics Blog]
