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Google has now made Google’s Ad Planner available to everyone with a Google account. Added to that it has also integrated a few features that include narrowing your search to user likeness and the keywords they use for search queries and target them according to their location. Users can also define how they need to see their site results and specify your search to a certain category.

Plus users can use the bubble chart to compare sites that are included in your media plan branching them according to demographics, traffic and unique visitors. Ad Planner has also expanded its audience across various countries namely the U.K, Germany, France, Spain and Italy.