Google Acquires Trendalyzer

Google has just announced that they have acquired Trendalyzer software, created by Sweden based analytics firm Gapminder.

Trendalyzer “unveils the beauty of statistics by converting boring numbers into enjoyable interactive animations”. It is yet to be known where Google intends to use Trendalyzer, but speculations are that it will be used to augment Google Analytics. The Trendalyzer team will be leaving for Mountain View, where they will be working on improvements and scaling of the product, which Google might launch for free to the rest of us. Trendalyzer could be of more value than just spicing up Google Analytics as it can improve any function or application in which data might be better visualized.