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GoodGuide recently put its existence on the map with its native iPhone app. The startup provides rating consumer products by factors including ingredients, toxicity, and their environmental impact. The app I hear, is free though, as users can browse and search the site’s (60,000 product) database by the keywords of the product or UPC code. The website allows users to search from its vast (and still growing) database, making it a sort of ‘Google’ in its business category. The startup was also a favorite at this year’s TechCrunch50 conference, and received a runner’s up for the event’s top prize.