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The partnership between Microsoft and Digg, which was supposed to be for three years has been put off by Digg, a full year short of the agreement. Why? Well Digg is more interested in utilizing its own sales force for the ad business. This break up isn’t due to any harsh feelings between the two, but plainly because both parties believed that Digg would eventually be able to get along selling its own ads, independently. The move was shaping up when Digg hired its first sales exec, Thomas Shin, a former  Yahoo sales exec. This had to happen eventually, give that Digg has grown large enough to capitalize on its own sales team. Well now Digg has  all the possibilities to tap maximum revenue working alone at this.

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