I dislike those who don’t stay abreast with the latest developments and aren’t adaptive of new methods. Not so with Dooney and Bourke as it moves ahead with the mobile version of its site that has been the premium accessories and handbag retailer for over three decades. Now almost everyone is heading on towards the modern methods of marketing, so there isn’t anything surprising if they have done so. But a very positive move nonetheless, given that it gives women the option to access accessories and handbags via their smartphones.
But coming back to the dislike, there are still many firms out there that can use online presence to their great advantage but they remain reluctant. Why not? I fail to find the answer, I mean it gives you a global reach and following and a an equally high chance to expand the brand name further. There is a lesson to be learned here, especially for those I have been communicating the need to utilize the modern media.
