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With growing disbelief of people on various services and fear of losing money with companies growing bankrupt, one company has taken an initiative to increase their confidence. GiftCardRescue.com that lets users sell/exchange gift cards has integrated a bankruptcy protection policy for its users. This means users will be able to get back their gift card’s worth in case the retailer goes out of business and shuts it down. Of course the insurance will be covered by GiftCardRescue within one year of purchase. Founder and CEO, Kwame Kuadey stated:

The current economic downturn is causing anxiety among consumers about whether a gift card purchased today will be redeemable tomorrow given the recent surge in bankruptcies by retailers. This policy is to reassure our customers that their gift card losses from bankruptcy will be covered.