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Traffic secured $10 Million in its second round of funding for its display ad marketplace. The funds came in from new investors, Grotech Ventures and Greenhill SAVP along with participation from its existing investor Court Square Ventures. The site offers buyers a place to negotiate and buy ads directly from publishers which include names like WhitePages, Shopzilla and Scripps Network. The funding will be used to better its platform and push further its marketing and sales.