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Inquisitr is reporting that Charley Cassell, former CFO of FeedBurner, who was pivotal in the success of the company and its ultimate acquisition by Google, has left Google to join Vibes Media. Prior to joining FeedBurner Cassell headed Yahoo’s business operations for a short span of time.
Vibes Media is a mobile ad company based in Chicago and has been in the mobile ad business for well over 9 years now. The company has executed more than 8,000 text messaging programs in which 22 million people have participated to send out 300 million text messages.
Vibes Media provides a technology platform to its clients to handle mobile marketing caveats such as mobile opportunity identification, setting objectives and strategies, program design, database design and management, web and WAP programming, creative development of the ads and campaign management.
With the big players starting to set their eyes on the mobile space in terms of both content and advertising possibilities, there is a pretty good chance that Vibes gets acquired quickly.
