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Feedburner has announced that they will be working together with AOL to manage hundreds of RSS, podcast and video feeds of the company. The deal includes all Time Warner properties including HBO, New Line Cinema, Time Inc and Warner Bros Entertainment.
AOL would be able to tap into detailed analytics, and market and consumer research that will enable AOL to see the reach and impact of their distribution. AOL will also be using FeedFlare to include social media into their feeds and will use FeedFoundry, the enterprise strength feed management tool for aggregating, analyzing and reporting distributed media across a large number of feeds.
The deal has significantly boosted Feedburners client list that already includes Dow Jones Online, Geffen Records and USA Today.
Feedburner has raised $10 million in two funding rounds till now and is now the largest RSS Management company that is managing 652,000 feeds from 388,000 publishers. It later branched out into metrics as well, which was a natural extension given the fact that it was managing such a large number of feeds. All the major RSS readers now report stats back to Feedburner, providing it with a real chance of cracking feed and RSS stats market segment along with the feed advertising domain.
