Facebook and Social Startups Meme.

The biggest trouble with companies on Facebook is that many find it impossible to maintain an influential presence on the social network. The reason? Well many lose focus on why they are on the social network and what they need to do. Many more would just create a group or page and forget about it.

A great fan page isn’t some theory of relativity. It is fairly simple and these firms, or more importantly any individual who look forward to a great presence on the social network. I will not go about giving a long lecture on this but point out simple points that you can follow to have a page that fans interact with.

Appeal

Make sure you have a page that people find appealing. Think of a page on Johnny bravo hat is dull and very serious. I bet none of the character’s fans would spend time on it for its simply not as energetic as the Johnny Bravo is supposed to be. Have some energy on the page and users will keep it alive. There are numerous examples of it, Global Relief Fund for Haiti and the page for Nike.

Post Something That Makes Users Participate- Not Just LIKE

Users have become fan of your page and some of them will do something to show their loyalty. The least that they do is press the like button and if you have too many likes without much comments know that your fans are only forcing themselves to do something. Make sure you post something that sparks a healthy conversation or an argument. Anything that pulls users to share opinions and not just put a thumbs up.

Feedback Anyone?

There is no harm in asking your fans to share opinion and ideas about your page or brand? Ask them how they think that the page can be improved? Many might think this is absolutely useless thing to do but trust me the more power you give to the users and get them involved with you brand, the more loyal they will be. Dell did that when they crawled out with an active customer support online, Red Bull is doing it on Facebook.

Damn! No Photos!

The worst thing that could happen. You have loads of text ad no photos, that’s like you are zombie, all colorless. It’s not important that you share photos or videos about your brand only, it can be about your team enjoying time in office or a video on some event you organized. Trust me, users want something unusual every now and then and while your regular content might not really get all that traction, the odd video or photo now and then can grab a lot of attention.