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Aug 14 2008

Facebook taking a shot at Video Ads now.

Imran Hussain 

image thumb103 Facebook taking a shot at Video Ads now.Facebook is trying a lot to monetize it’s huge network, which is also the fastest growing social network in the world. It’s latest try is a foray into video ads as pointed out by Jason Beckerman of AllFacebook.

It’s going to be huge challenge though as we’ve seen them already looking for users to rate their ads. And as Silicon Alley Insider has pointed out, BusinessWeek cited marketers claiming that Facebook’s ad click-through rate of 4 per 10,000 impressions is about one-fifth the Web norm.

Facebook has yet to provide more details behind this move, such as the pricing of the video ads, but judging from Google’s attempts to monetize the Behemoth that is Youtube, to earn revenue from it, although being the undisputed King of text and image ads, Facebook is going to have a steep learning curve. But then, a social network like Facebook could change this, as users tend to watch videos a lot and the commenting feature in these ads might prove to be another source of interacting with each other.

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