350 million users on Facebook might just make one estimate what massive number of pageviews the social network actually generates. According to stats provided by Royal Pingdom the social network generates a gargantuan 260 billion views a month. That dwarfs almost anyone else in the category of social networking sites and many others that exist. MySpace which is its major competitor generates a meager 26 billion.
I think the social network has taken such a massive lead now that it will be next to impossible for any other competitor to come any where close. The numbers are least surprising given the amount of time each user spends on the social network and amount of data that is being put up the site and exchanged every day. Plus there is so much activity that users can be a part of on the social network and I bet if one puts our time on site Facebook would out hour any site that exists.
The other major reasons include the amount of time developers and third parties are putting in to provide better user experience. There are brands that are actively using the social network for marketing their brands as well. No matter how you look at it, Facebook reigns supreme. An interesting stat was of Twitter which shares only 4.4 billion users. I personally think Twitter would have been at number two and beyond MySpace given the number of updates each user sends daily. But the reason why it lags is that everyone uses third party apps like TweetDeck, Seesmic to use the micromessaging service. That is another story and one can really not compare Twitter with Facebook, however soon enough Facebook might just eat away all that is there on Twitter as it gears up to make itself much faster and smoother. As of present, it stands on top really out of reach of any of its competitor.



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[...] o boy, the importance of Facebook is proportional to its growth. The social network is light years beyond the reach of all its competitors combined and it is the same reason why users, brands continue to take advantage of it. Now brands [...]