facebook thumb Facebook profile URL: Are you going to pay for that?

Facebook appears to be setting up ways to tap out revenue making use of the users demands to have more memorable profile names. Presently one has to try and remember a string of characters which by all means is impossible and appears ugly to say the least. But will users pay to put meaning to their profile address? I am not doing that for any reason whatsoever. This sounds stupid if it’s just the name they offer, minus any additional feature to make users who pay have a different experience than those who go the traditional way. Are you going to pay for this one?