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We have seen how eagerly Facebook is keen at speeding up monetization trying out everything and going a far as the rating system to help them know what is hit with users and what isn’t. All Facebook writes about Facebook’s Director of Monetization, Tim Kendall’s views over Facebook’s monetization plans.
According to him the idea of product marketing and development holds a key for social advertising on the networks platform and that is quite logical as the number of applications Facebook has running within its dominant network are many and the prospect of monetizing each are pretty good.
With such a highly commercial base available for Facebook and the developers, social advertising has a lot to offer and prove beneficial for both. Plus the whole idea will grow exponentially since more developers would see the advantage of using their full potential at giving more quality applications for the users. The basic factor that puts brakes to this is that Facebook is intended to be more focused on the social aspect instead of the commercial one.
Now if the plans are to switch over to some commercial aspect, Facebook would definitely make sure it makes no difference to the users; which may pull them off. The idea should point at enhancing the user experience over the site, accelerate developers’ participation and mint some commercial value for itself as well. All this has led to a more rapid growth in ideas evolving and moving ahead. As the All Facebook mentions:
Initially, the Social Ads program focused on leveraging the social graph to increase interest in an advertiser’s message. This increases performance relative to an advertisement that does not take advantage of knowledge of friend connections and information about those friends.
So what’s coming next? Marketers having a keen eye to hunt out what might prove valuable for them and the advertisers grabbing what is hit amongst the users; perhaps Facebook is seeing a massive growth with this and has therefore planned to change places?
