Marketing on Facebook has really caught fire in the last year. We have seen many brands jumping the bandwagon and maximizing on the social network’s growing popularity. The latest to step in is Procter and Gamble, which has proudly stated that Facebook is the future of the of all marketing. Isn’t it stating the obvious?
While the energy is obviously positive, I just think they are being more than being positive as they say that the company can very well reach 5 billion people. What are they marketing Facebook and working on marketing the social network to indirectly market their brand too? The leading brand in the market sees it as a very essential tool when it comes to a marketing platform and managing the brand online and P&G is willing to spend any amount of revenue to maximize profits. The most important reason is perhaps the platform is very engaging and with more development within Facebook’s more social ads, the need of Facebook as an essential advertising tool becomes the need of the day.
While P&G is definitely the highest spender in marketing and ad spending with a 2009 expense of more than $9.7 Billion and with Facebook gaining more traction amongst brands, I bet the earlier adopter will reap maximum benefits in the long run. What do you think about this? Do you think more brands will adopt Facebook as a major marketing platform?