There is surely a need for everyone to be on Facebook, especially if you are already a big brand, being on Facebook would actually help you more. Another one to leverage the powerful social network is TOPPS that feels the urge to expand onto the Web space. The trading cards distributor is launching its own Facebook app called the Wacky Digibles. I am not surprised the least at this step, it had to happen someday, the sooner the better.
One thing however that might just drive users away a bit is that these Digibles aren’t free and they will have to spend $1 to get 100 credits to buy them and send to their friends. The good aspect is that whatever card you purchase, you get a copy for yourself. However I just think that TOPPS is going to have a tough call having a go at spreading like wildfire and they seem to have made it a bit more difficult with the procedure of buying those Digibles.
In order to buy these, users have to need to make payments via PayPal or make it to the TOPPS website to get a hold of one of them. But I bet that is just for the starter and they would eventually have some integration with Credits on Facebook. But at present there is no such sign and I guess TOPPS is going to see through the starting time, see where it is heading on with Digibles and decide what is to be the future line of action.
There is a massive market for these online gifts, trading cards and other virtual products. There is a continuous growth in that category as more users prefer sending these virtual gifts to each other. Oh just in case if you think TOPPS’ Digibles are only about taking that $1 from you for a card, there is another deal which says you can get paid as much as $50 for designing a card yourself. Anyone interested?
