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Oct 13 2008

Eyealike expands targets, aims at advertising

Saad Ali Abbasi 

Eyealike_logo Eyealike is joining the marketing league as it plans to apply its image processing technology in the advertising category. Eyealike is a startup where you can use photo recognition to help find your ideal mate.

The startup plans to launch the new system allowing businesses to place highly targeted ads alongside photographs that in-turn appear on their site. Eyealike functions by identifying physical traits of the people in photographs, checking categories of age, gender, hair color, and skin color.

The ad suggestion works well as (for example) photos containing babies in them are paired with products for infants and toddlers; whereas makeup ads are shown with photographs of women.

Eyealike_thumb

Eyealike’s also working on a far-fetched feature, which identifies company logos in photographs (perhaps able to pair these with matching products). Like-wise the startup aims to include support for more objects such as vehicle recognition and applications for travel.

The startup is aiming beyond being a consumer product, as it’s being licensed at an enterprise level; with an added, or rather customized, service that Eyealike would be customer-specific when it comes to cater to the user’s needs. So keeping in view the quality of service, Eyealike should grab the attention of sites like MySpace, that has billions of photos, with ease.

As Eyealike does not have a consumer front-end, I guess photo recognition fans would have to wait to try it out, until it pops up on a popular social network.

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