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RivalMap was launched in late 2007 by RivalSoft to provide companies a solution to improve the procedure of maintaining information about their competitors. It has now launched a site that monitors RSS feeds in partnership with Newsgator.
The companies can select to monitor search specific news feeds or let Newsgator report with a keyword mention on any blog. The site supports tagging but this must be done manually (the intentions are to integrate automatic process in near future).
The idea of news updates is not unique as Google Alerts offer a similar functionality. But this can be overlooked keeping in mind other collaboration tools of the site.
The idea behind all this is to become a source of marketing intelligence and not confining itself to competition. For that purpose, RivalMap is slightly tuning up its interface to ease the sharing of information that is not in direct relation to the competitors.
The differentiating factor that can be found with RivalMap; are its collaboration tools that it offers along with newsfeed of the competitors information.
