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MSN, the internet media arm of Microsoft, hasn’t really made a big enough dent on the web, but it appears that it will in the news as MSN decides to restructure its US Media Leadership Team.

I believe this was to come at the time when Yahoo is tumbling down and Microsoft is losing the ground to Google on the web. Here is an internal memo stating that MSN need s to restructure quickly.

From: Greg Nelson (MSN)
Sent: Friday, November 21, 2008 1:57 PM
To: Global Media Group Leadership Team; Worldwide EP Team; MSN Leadership Team; Online Audience Business Group FTE; Bill Shaughnessy Extended Directs; MSN US Media ALL
Cc: Erik Jorgensen’s Direct Reports; Satya Nadella; Yusuf Mehdi
Subject: MSN US Team

….As I mentioned above, all of the channels will move into the Vertical Programming Team. Our goal is to finalize the new organizational structure quickly, while allowing enough time for the new leaders to sort out the remaining issues on how their teams work together and ensuring that each employee can be thoughtfully considered for new roles….

…We plan to enter this new org structure in January (at which time we hope that office moves will be kept to a minimum)….The US leaders and I believe this organizational structure will help us to deliver the best results for our business and offer great opportunities for our people. Even in our current challenging environment, it’s important to remember that Microsoft’s resource investment in MSN has never been greater than it is today….

If Google further gets OEM’s to pre-install Chrome on PC’s along with its corporate dominance on the web, Microsoft can do nothing more than just watch the show. And this shows that MSN is really trying hard to get up and its better to do it now before it’s too late.