If you have a decent product and you want to market it; the best you can do is to target areas which are already popular such as iPhone. This increases the possibility of success and provides an easy way to gain popularity. This is exactly what ESPN has done by releasing the app Cameraman for the iPhone.
If you are a sports lover then you must have known the game Cameraman. ESPN collaborated with EpicTilt, the game developer. The app uses photos from different popular sports events such as Olympics, National Football League, Major League Baseball, soccer and a lot of more.
The game is very simple, you have to identify the differences in the photos. If you point out at the right place, the area will be highlighted and you will get points. If you are wrong, the snap will shake a bit and time will be deducted. If you run out of time without solving any puzzle, you will lose but if you finish every puzzle quickly, you will get bonus points. If you are left with only one difference, you can get 3 hints. The top score area synchronizes with the highest score around the globe.
Image Source: VentureBeat
The only issue with the game as mentioned by Venture Beat’s MG Siegler is that sometimes it becomes hard to differentiate the photos because of the size of iPhone screen. Anyway the game is addictive and the best thing about it is that it is free so chances are very high that it will gain popularity in a short time.
You can get the game from Apple’s App Store here.
Following is the video demonstration of the ESPN Cameraman by MG Siegler: