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There has been a lot of PR discussion going on at the moment in the blogosphere. Recently Brian Solis wrote an article on Techcrunch telling startups some secrets of the PR world. Brian also has a great article on the subject matter on his own blog in which he has explained PR in the face of the social web. Marshall Kirkpatrick one of my most beloved tech blogger has also weighed in on the subject by discussing whether good technology actually needs PR.

With so much chatter going on regarding the need and benefits of PR, why not present a service that allows startup founders to handle their PR on their own and media companies to work more efficiently and effectively in the face of growing competition. This is where StartPR, a new social media management service by Infinimedia comes into play. The service lets you monitor your brand around the social web enabling you to track mentions of your products whether they be on blogs, social networks, videos, photo sharing sites, twitter or any where at all. This ensures that you don’t miss out on anything. StartPR is currently tracking over a 100 million blogs, which means you will pretty much have everything covered in the blogosphere.

Once you have your product monitoring in place you need to know what people are saying about it, whether its good or bad or plain ugly. This tracking of reputation will enable you to understand your product at great lengths and you will be able to know what you might have overlooked previously.

The most important ingredient of the social web is conversations, StartPR lets you coordinate your teams response to bloggers in order to engage them and build solid relationships over time. In addition to engaging with bloggers and media types, the service enables you to engage with your clients and users who are arguably the most important people for you. StartPR provides features to keep track of your interactions with your clients and whether or not you have been able to satisfy them.

The service has not launched to the public yet, and you can get on the email notification list to get to know about the updates. Although they haven’t launched as yet but have been able to pair with CrunchBase to return the online mentions of over 6000 companies and 5000 products listed on CrunchBase. Tradevibes should follow suit to enable their users to track companies listed on their site as well.

All in all we are excited about the prospects of this service, but we want it to be free.