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WSJ is reporting on tip from an insider that eBay is in advanced talks to acquire StumbleUpon. According to WSJ:

The potential price for a deal is in the range of $75 million, these people say. One of the people said that no final agreement has been reached and the talks could fall apart.

We wrote about eBay potentially buying StumbleUpon in mid April. Google took the opportunity to launch its Recommendation service on the same day, perhaps a sign that it lost the bidding battle.

Back in April the price tag for StumbleUpon was rumored to be around $40-$45 million, which has now gone up to $75 million according to WSJ. StumbleUpon has 2.1 million registered users, up from 1.7 million in December 2006. 4+ million sites are “stumbled� daily. ComScore is reporting 6 million page views in March, doubling from the previous month. Unique visitors continue to rise sharply: 900,000 in March, 3x rise over last year.

StumbleUpon has raised $1.5 million in funding to-date from First Round Capital and other angel investors. Our previous coverage of StumbleUpon is here.