Disruptive or not? WidgetBucks raises $10 million

Starting up as a shipping widget, which publishers could put on their websites just eight months back; WidgetBucks has grown into a fully loaded widget ad network. Working with a wide variety of brands it is considered to be a force to be reckoned in the widget ad world owing to MergeSense and recent developments.

A recent contribution directed at a $10 million Series B round of funding by Draper Fisher Jurvetson has helped WidgetBucks towards disruption. Others included the existing investor Ignition Partner and DFJ partner Bill Bryant will also be joining the Board of Directors at Mpire, the parent of WidgetBucks, with the board observer being DFJ Director Emily Melton.

The primary focus is to be placed upon further optimizing publisher earning, expansion globally and development of teams in engineering, sales and marketing.

Despite every one’s consideration of WidgetBucks being a disruptive ad widget, the $10 million round seems to be overshadowed when compared to what RockYou and Slide’s recent rounds have raised (a combined total of $90 million). Not just that, Clearspring that recently initiated advertising successfully raised a pretty large amount.

WidgetBucks fame rests in its claim of creating widget offering focused on generating ad revenue within an affiliated program.

However on a personal note, WidgetBucks can initiate automatic modification of worthy ads based upon user behavior, an option of recommendations for page placement. To bring an end to it; the main reason that makes a widget stand out is it usability, analysis and client customization. If WidgetBucks can do that, WidgetBucks can cash in on more bucks!

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