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BuddyMedia recently launched BuddyBrain, a product that tackles the difficult challenge in determining how successful social advertising can be. BuddyMedia is a New York-based start-up that develops social network games, as well as branded application for clients.

BuddyBrain is aimed at clients who turn to BuddyMedia for ‘appvertising’, which in simple words is branded apps designed specifically for product marketing. The data arranged in the shape of a brain, provides clients with statistics on installs, usage, and time spent per user. Also provides feed of news and blog reports relevant to the brand and its campaign, and documentation resources. As Social networks like Facebook provide a less extensive array of analytics for developers who created apps on their platforms, this service would be of use to them.

CEO of BuddyMedia, Michael Lazerow, states that:

Many advertisers and marketers are becoming aware of the value in advertising through social media channels, but have yet to do so because of an inaccurate perception that no methods or tools exist to sufficiently measure the reach and success of a campaign.

We’ve spent the past few months developing the BuddyBrain to combat these very fears to both entice more brands to make the leap into social advertising and to better service our existing clientele.

BuddyBrain suggests that consumers are more likely to interact with a widget ad than a banner ad; appvertisements average 140,000 installs in the first month of a campaign; and that 85% of social network users of a branded app will use it more than once.

BuddyMedia clients include: FedEx, Microsoft, Reebok, and Anheuser-Busch.