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DemandMedia will be launching Pluck on Demand, which could be termed as AdSense for the Content world, since it adds contextually relevant content to publishing websites via widgets. Pluck on Demand could be thought of as BlogBurst 2.0 with the additional capabilities to fetch contextually matching content as against simple metadata matching in BlogBurst. In addition to this Pluck on Demand shares revenues with the publisher and generator on a 50-30-20 basis, with the publisher getting 50%, the creator bagging 30% and 20% going to Pluck on Demand.

[via TechCrunch]