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It was recently discovered in a blog post that Twitter made Dell $1 million in revenue through its service of coming in handy as a sales/promotional tool. This describes the potential Twitter actually holds, as it can be made use of not only as a status updating tool, but as a viral sales messaging service!

This was dug out from another post which describes Dell’s revenue uplift:

Less altruistically, some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell (NASDAQ: DELL) says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.