In the good olden days some people took the liberty of paying some extra bucks to get ads removed from their services, but not anymore. AdAge conducted a survey asking people if they would pay a premium to access an ad free version of their favorite site, and guess what a whopping 84% responded with a definite no no.
When we asked consumers if they would pay $39.99 a year, which comes out to less than $4 a month, for an ad-free version of one of their favorite sites, only 2.4% said definitely yes, they would be likely to do so. And only 3.5% said they’d be very likely. In fact, 84% of the people said they’d be unlikely or not at all likely.
At the lower price of $29.99 a year, or less than $3 a month, only another 1.9% of consumers said they would be very likely to pay for an ad-free version.
What does this tell me? Consumers might “hate ads,” but not enough to pay even as little as a few cents a day to avoid them.
