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AT&T and Vizible are developing Pogo, a web browser which aims to use eye candy to increase productivity and change the way we look at the internet. And change it has, with a bit more complexity to everything we do like view history and add bookmarks. Even the tabs are called cells which makes it hard to understand for an average joe as to what a cell is and where are the tabs. To think of it, even Microsoft didn’t give a propriety name to tabs and just called it tabs in IE. Is that such a hard thing to do ?

We had gotten an invite some time ago and we’ve been using Pogo since then. We love the eye candy and we’re all game for using coverflow for history and bookmarks, but the collections feature isn’t really simple to use. And we don’t understand why it is there when we have bookmarks. The cells are placed in the bottom dock. And that is where any new tab you open is contained. You get a visual overview of all the tabs rather then the name in text which is useful for a quick glance, but the cells do not provide a real time view of the tab like the window previews in Windows Vista. This is something that would really prove useful rather then just a gimmick as the cells zoom in on some part of the page and show that as the cell thumbnail, which doesn’t make the quick glance, quick.

There is an option of tagging bookmark and history element. The Springboard stores your homepage or collection of homepages. There is also a privacy mode as well as a search within Pogo feature inspired from Apple’s spotlight search.

The browser is based on very good concepts and there are somethings about it that we really love, but at the end, it’s just too overwhelming and crowded. There’s just too much going on in Pogo, and when you just want to browse websites and not organize them, you’ll feel that Firefox ( or IE ) can do a much better job then Pogo on any day. Firefox has gotten success through the fact that it comes as a very simple browser but can be expanded with add ons, similarly Pogo needs to simplify every feature it provides otherwise there’s not going to be much market for such a browser, no matter how much you love the eye candy.