Our comments and trackback policy You Link We Follow, You Comment We Promote

ComScore released its ranking of the top online display ad publishers and advertisers; the report was based upon the Ad Metrix service of ComScore. According to this Microsoft notched the top rank for the online display advertisers with a 1.7 percent of the total views.

The report also ranked Fox Interactive Media as the top publisher site for ads with 15.9 percent of the total share of display ads viewed by users. Microsoft sites ranked at number four with a 4.7 percent share followed by Google sites with a mere 1.5 percent of the total. The figures must be relieving that Microsoft somehow managed to get past Google in one aspect and in at least one market.

With a total of 5.5 billion of the total 329 billion display ad views Microsoft did manage to get a firm grip over the market. But this comes primarily due to the campaigns Microsoft has recently pushed itself to including the Live Search, with ads for Live Search Club games and its cashback program. Now when you have got multiple campaigns running under your banner, one has got to generate higher number of views compared to others. Surprisingly enough doesn’t have its lead extended far by a huge margin having the number two placed University of Phoenix trailing it by less than a billion views.

I mean given the name Microsoft has and that followed by additional campaigns, I would have thought of Microsoft doing much better than this.