comScore Inc., a global leader in measuring the digital world, has released the Metrics reports that unveils the Mobile Search growth in the U.S and Western Europe. The stats shows an abrupt growth both in frequency of use and popularity of mobile Search in the past year.
According to a report, in the month of June 2008, 20.8 million U.S mobile subscribers accessed the search that leads to an increase of 68% in the mobile search activity as compared to last year (June 2007) with the 9.2 percent of the mobile subscribers penetration. While the European’s 4.5 million mobile subscribers accessed the search that contributes to 38 percent increase in the mobile search. The highest penetration of mobile subscription is from UK i-e 9.5 percent.
Alistair Hill, analyst at ComScore, noted an interesting proportionality between number of mobile Search users and frequency of activity. Hill stated that both are dependent on each other as increase in the mobile search users eventually results in the growth of frequency of activity.
It is interesting to note that as we see the number of mobile search users increase, the frequency of activity is also growing, The number of people accessing mobile search at least once a week grew 50 percent in Europe, with France and Spain leading at a rate of 69 and 63 percent, respectively. Meanwhile, the number of U.S. users accessing mobile search has more than doubled as a result of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans. We have also seen a substantial improvement to the mobile search offerings in the U.S. market.
Apart from the mobile search stats, the browser-based searches are still ruled by the Search Giant Google with a 60 percent share of mobile searcher penetration in all countries. While Yahoo! takes the second spot in Germany, Italy, UK and U.S.