Comcast has bought DailyCandy for an estimated $125 million. DailyCandy is a newsletter services that caters to women’s interests such as fashion, food & drink, travel, beauty, fitness, lifestyle, and house & home.
TechCrunch is reporting that Comcast beat Viacom in the bid by paying $5 million more than Viacom’s offer of $120 million. However, according to Paid Content, Viacom looked into the deal but dropped out of it in early June without making and kind of a bid ever.
DailyCandy was founded by Dany Levy in 2000 with $250,000 from family and friends and $50,000 from his own personal savings. The company raises $3.5 million in its first round of funding in 2003 from Pilot Group. DailyCandy tried to sell itself in 2006, but couldn’t succeed and had to raise another round of funding at a $130 million valuation.
DailyCandy now has more than 2.5 million subscribers and publishes 12 editions in the U.S., one in London and 3 newsletters. The company is based in New York and has 55 employees.
