If you are a brand trying to capture a good amount of air time to market your name, be philanthropic and utilize the power of social media, know that all this can be done. The example is Coca-Cola that has plans to to integrate ads, philanthropic work with Social media and the tool is Facebook for the socializing purpose. Both the beverage manufacturer and Facebook have shook hands to add more social aspect to the campaign as Coca-Cola will have two ads during the Super Bowl XLIV on CBS on February 7.
The Fan page is all about philanthropy and carries the slogan of Live Positively enabling fans to send virtual gifts to their friends and families. Each gift sent would provide $1 to the Boys and Girls Club of America through out the campaign. This campaign will be running alongside the commercials the traditional television commercials though out the period till the date. The whole thing is in connection with Coca-Cola’s motto of doing a little good while refreshing people.
The whole idea is impressive as always and I liked the name of the fan page: Live Positively that reflect the purpose behind the whole thing. It is of course more towards bringing corporate benefits to the brand but it is also inclined towards bringing major boost to more philanthropic work using the power of social networks. This initiative is just one example of how the brands are building a very powerful presence across social networking platforms and who ever creates a niche will reap huge benefits.