Clearspring, a leading provider of widget creation, distribution, tracking and monetization services that extends its services to the leading media companies, advertisers and widget developers has acquired AddThis. AddThis is the leading bookmarking and sharing button on the web making it easier for users to bookmark share content across the web easily. With a monthly display of its button reaching 20 billion and partnerships with leading websites, including Oracle, Freewebs, etc, AddThis is the right thing to acquire for Clearspring.
The reason for this acquisition is obvious; generating more traffic and have its hands at more tools to offer publishers.
The price for the acquisition is still undisclosed, but whatever the price tag be the deal will definitely turnout big for Clearspring. With the massive number of surfers using AddThis, Clearspring eyes the prospect of converting those hits to valued revenue. Wit 20 billion views a month and over 200 million unique visitors, AddThis offers Clearspring a promising boost to its limited $10 million annual sales.
Clearspring CEO, Hooman Radfar added;
AddThis has pioneered the easiest-to-use sharing experience, enabling users to quickly save and share Web pages. This experience has propelled the AddThis sharing button to become the biggest little thing on the Web – installed on hundreds of thousands of sites around the world. We are committed to this paradigm and intend to make our combined offerings synonymous with ‘sharing made simple.
While AddThis would offer Clearspring a massive burst in traffic, AddThis would also benefit from Clearspring’s scalable and proven management team and its structure.
