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Cisco is going out to reach the cloud via its Application Extension Platform (AXP) in the cloud platform space and is encouraging developers with $100,000 in prizes for the most innovative applications.

AXP is not new, but just a reboot to the 4 year old forgotten campaign to get out on the cloud.

So what will the AXP address, that makes it difference than other cloud computing platforms:

1. Security at the branch level. Security at the data center or server farm may be great, but the branch is often a back-door threat.
2. Performance. If a hundred people are working in a branch, dealing with some network traffic locally would improve performance.
3. Survivability. Losing connectivity to the cloud is still a significant issue. If it happens to a single consumer, you shrug it off and say “Oh well.” If it stops a bank branch from functioning, well, that’s another story.

If you are a confident developer, then 27 FEB 2009 is the last day to submit your apps on the new cloud platform.

The question remains that will it be able to beat the Head on and mostly marketed Microsoft Windows Azure platform.

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