CasualCafé announced the ready availability of its games as Facebook apps. The games included Spyde Solitaire and Burdalo. With this announcement Casual Café joins the line of various other companies publishing games on Facebook Platform, something that has gained widespread popularity since Facebook opened its platform last year. This announcement was made in the Facebook F8 conference, one that we had reported about last week.
The platform provides a new way for emerging companies to build applications and amalgamate them with Facebook, making them accessible to more than 80 million users. Isn’t that the most reliable marketing tactic, guaranteeing them a user-base in millions the moment they are up and ready?
CasualCafé has received no external funding (as has been mentioned in their press release), prior its launch. The monetization is to be relied upon ad revenues. Michael Scholz, founder of CasualCafe said:
We started CasualCafe two years ago with the intent to build on our head-to-head competitive online game expertise. PC-based games were offering diminishing revenue to developers. But social games are a new market and an emerging business opportunity. CasualCafe’s history of developing competitive games makes our content a natural fit for Facebook Platform.
The games offered are built on CasualCafe’s flash game engine and have been designed for the new Facebook design and offer unique achievements that include game points to reward users. Scholz further added:
Our intent is to deliver unique games that are easy to learn, but reward users who spend the time to master them. And the benefit of Facebook Platform integration is that players can play with or against their friends in a casual setting. More than fifty percent of Facebook users visit the site daily. Our application is one cooler thing for them to do while they are online.