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Visitors dislike seeing all those ads on a site placed on top, bottom and sides of the content they read or watch and publishers would love to monetize every length and breadth of the page. The problem if you remove all the ads, publishers get hurt and lose a lot, while if you continue with all those ads, visitors get annoyed and CancelAds tries to keep both happy. The startup works around by having visitors pay a small subscription fee to let publishers permit having their pages viewed without ads. The idea is to give users an alternative to block ads while the publisher loses nothing, letting each one of them utilize the web pages to their needs. Sounds interesting, but I don’t think visitors won’t pay any amount just to get rid of seeing the ads on sites they most often visit.